The ask. Affirm Qualcomm’s position as a global leader of 5G technology in 2021 and beyond.

The thinking. When 2020 began, most saw 5G as just another convenience. But as the world quickly changed, so too did the world’s needs and uses for 5G—with remote work, online education, and telemedicine evolving from nice-to-have technologies to critical necessities overnight.

To prove itself a 5G leader amid this global context, Qualcomm needed to demonstrate its pulse on — and commitment to — the 5G use cases the world needed most.

The strategy. Facilitate (and tell the story of) Qualcomm expanding 5G to propel industries and societies forward.