My career roots begin in advertising, where I moved through the brand strategy department at one of the industry’s largest global agencies.

Over those six formative years, I built fluency in both the art and the science of strategy: using research to uncover deep insight, and guiding creative development to realize effective, award-winning brand marketing.

Since then, I’ve moved into the world of design, embracing the built environment as a canvas for brand expression and working with a wider diversity of creative partners including graphic designers, interior architects, and technologists. My strategic focus has also expanded to include content strategy, experience strategy, and copywriting——all sharpened through a foundational brand lens.

While I work on qualitative strategy projects of all kinds, I’m most passionate about using audience understanding and narrative storytelling to craft unique brand identities, compelling brand expressions, and seamless brand experiences.

I’m a strategist and writer working at the intersection of brand, narrative, and experience.